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Packaging design is a very broad term that affects the company significantly; from shapes and materials to graphic styles and shipping requirements.
The fundamental feature of the packaging is to protect the product against external factors during the delivery of the product to consumers. Recently, however, packaging has grown into a marketing aspect.
The packaging is regarded as a silent dealer that reaches consumers directly.
The design of plastic packaging is one of the most significant product marketing factors. Consumers evaluate a product and decide to buy it accordingly.
Packing design performs functions such as selling and communication in addition to its protective role.
Moreover, plastic packaging designs are getting a lot of popularity, and both the cost and competition are really high in the market.
To create an attractive and effective plastic packaging design, a brand has to pay for different levels that complete its packaging cost.
This is one of the most difficult questions to answer because there are a lot of variables that impact your packaging design price.
But here we are trying to discuss the different levels of plastic packaging design cost that help you to know what and where you have to pay.
Level 1: Cost of Thinking about the Design
In the first level, the designers considered some important aspects that make your plastic packaging design outstanding. These aspects include:
- What is the purpose of a brand?
- What type of visual equities should a packaging design need to build or retain?
- What type of language is needed to use on the packaging design?
- How to create an appealing design?
- What benefits can be defined in the packaging design?
- If it is a new product in the market, then what should need to use to make it different from competitors?
These are some important factors that can create a good visual effect on consumers. The cost for this level of plastic packaging design is $5000 to $10000, depending on the designer company that you will choose.
Level 2: Cost for the Creative Design
This is the level where the creative design of your packaging design works its magic. Exploring the creative design for your plastic pa packaging will include the following things:
- It will help a brand to stand out in the market
- Help to create an attractive design that can make a brand different from any other competitor
- Make the range or product really easy to shop
- Create the consumer’s emotional appeal by capturing the uniqueness of the brand
However, the result for this level is signed off the design of the front face pack. The charges that you may have to pay for this level are $10000 to $ 20000.
Level 3: Cost for the Implementation of Your Packaging Design
Here the designers take their design for implementation in a printing form. It will help the brand to see what actually design is. This level will include the following tasks:
- Commission any needed illustration or photography
- Consider all faces of your packaging to optimize the design
- Need to create the artwork that is ready for printing
At this level, the cost of your packing design will depend on the number of stock-keeping units. That can be:
The cost for 1 SKU can be around $1000, and for 15 SKUs the designing cost can be around $12500
Designers Who Used Designcrowd or 99desing Platform
Some designers use DesignCrowd or the 99desing platform to design some plastic packaging.
It is no doubt that both are great platforms to design a unique and perfect packaging design, but they are not ideal for all types of branding plastic packaging design.
However, these types of design concepts can also be purchased easily from $300 to $400; they can also be upward to around $1000.
Designing Agencies Cost
If you want to hire a design agency to design your packaging, then you may have to pay some extra cost.
These agencies are experienced to deliver high-quality designs for your plastic packaging.
They know how to represent your brand in a unique way. But they work with a large budget that can be really an expensive option for you.
Some agencies get a price on an hourly basis and some charge in 2 to 3 installments. The hourly cost is $74 to $350 that will depending on your design needs. Some companies charged extra costs for the revision process.
Freelancers Designing Cost
There are different popular platforms such as Upwork or Fiverr, where you can get a graphic designer who can create an effective and unique plastic packaging design for your brand.
For a freelancer designer, you have to pay for a complete project on an hourly basis. The hourly rates are different at different platforms, but the approximate rate is $5 to $45, and the experienced designer may charge a bit higher rate.
Conclusion
As we can see, packaging design is one of the major choices to make and an indispensable component of your product. It’s not only packaging that your company depends on, of course.
Dozens, if not hundreds of variables affect your efficiency and development.
The price is one of the key variables! For the various packaging designs of the same product, companies bear different costs and determine different prices per product.
Consumers acknowledge paying more cash based on the impact of packaging design on customers.
The proper and efficient use of packaging will increase the repercussions on sales. Price is one of the most efficient buying decision problems.
Price is used by companies to create a product picture as a tool. However, finding the correct package is always a challenge for many businesses, but it is just as good to seek the most cost-effective choice & quality service.
This must be remembered that these prices are not fixed but estimated.
The different plastic packaging design companies will offer you different prices, but they will be near to the ones that I have mentioned in this article.
It is very important to understand that buying a single unit will cost you more than buying materials in bulk or wholesale.
With these estimated prices and tooling prices, you can choose which plastic packaging design you want.
