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Wine packaging is almost as important as the beverage itself.
After all, it’s the first thing your customer sees when they pick up a bottle.
An eye-catching wine label can be the difference between your drink going home with someone or ending up on the shelf again.
When you’re planning to launch your own wine brand, you have to take every aspect of your product seriously.
The way your wine is packaged can make or break its success from the beginning.
There are so many factors that go into designing a successful wine label, and it’s easy to overlook something simple but important.
If you want your new wine brand to stand out in stores, here are five steps you should follow when creating a label for each of your bottles.
Make sure your logo and branding are perfect.
Before you even think about designing a wine label, you need to make sure your logo and branding are 100% perfect.
If you’re starting a new wine brand, you’ll want to select a logo that’s consistent with your product.
If you’re trying to revive an old brand or using an existing logo, you need to make sure that it’s appropriate for your new product.
If your logo is too casual or out of date, it won’t appeal to your target consumer, and you’ll lose sales.
Your logo is the first thing on your label that customers will notice, so it has to be perfect.
If you’re reviving an old brand, you might be able to repurpose your old logo, but it might need some modifications to make it fit with your new product.
Define your target consumer and create personas.
When you’re designing wine bottles, you can’t create them based on your own preferences.
Instead, you have to figure out who your customer is and design your labels based on their needs.
In order to do this, you have to create personas for your target demographic.
A persona is a fictitious customer who represents your target demographic.
You can create multiple personas if you’re targeting different groups of people.
Once you know who you’re designing your wine bottles for, you can create a design that caters to their needs.
For example, if your wine is designed for busy women who don’t have a lot of time to cook, you might want to create a simple design on your label that’s easy to understand.
On the other hand, if your wine is best served to couples who want to impress guests with their wine selection, you might want to create a design that catches the eye but doesn’t overwhelm your customers.
Once you know your target consumer, designing wine bottles that appeal to them is much easier.
Decide on a colour scheme that’s in line with your brand.
Once you know what your bottle design will look like, it’s time to decide on a colour scheme.
Your colour palette is crucial to your overall branding, and it can make or break your wine bottles.
The colour scheme on your wine bottles can either enhance or distract from your logo and branding.
If you want your product to stand out, the colour scheme on your wine bottles has to be perfect. If you don’t know where to start, it might be a good idea to get in touch with a branding expert.
A branding expert can help you come up with a colour scheme that complements your logo while standing out against other brands.
Your colour scheme has to be consistent across all components of your wine packaging, including the seal on the bottle.
If you want your brand to be successful, your colour scheme has to be perfect.
Select a bottle shape that complements your label design.
The shape of the bottle is just as important as the colour scheme of your wine bottles.
You want your bottle shape to complement your label design, but you also have to make sure that it’s appropriate for your product.
For example, if your wine is meant for special occasions, you probably don’t want to use a bottle shape that’s associated with cheap wine.
The shape of your bottle has to reflect the quality of your wine.
It also has to be appropriate for the beverage inside. If you’re launching a rosé wine, for example, you probably don’t want to use a wine bottle shape that’s typical of red wine.
The bottle shape you select has to be consistent with your label design and reflect the contents of your wine.
If you’re launching multiple wine brands, you can use the same bottle shape with different labels. This is often a good idea since it creates consistency.
Create an ad that will be included on the back of each label.
Each one of your wine bottles has to include an ad on the back.
This ad is what customers will read when they’re standing in the wine aisle trying to decide which brand to purchase. Therefore, this is a crucial part of your best wine packaging design.
Your ad has to stand out, but it also has to be appropriate for your product.
It can’t be so flashy that it distracts from your product or sends the wrong message.
If you’re launching a new wine brand, you might have a hard time coming up with an ad that fits your product.
In this case, it might be a good idea to hire a copywriter or use software like Adobe to generate custom ads based on your product.
Your ad also has to be consistent with your brand. If your brand is professional and serious, your ad shouldn’t be too humorous.
When you’re branding a new product, it can be easy to overlook the small details.
If you design your wine bottles correctly, however, they can be the difference between your product going home with someone and ending up on the shelf.
From the colour scheme on your label to the bottle shape you select, everything about your wine packaging design has to be perfect.
When you’re designing wine bottles, it’s important to follow these five steps. First, you have to make sure your logo and branding are perfect.
Next, you have to define your target consumer and create personas.
Once you know your target consumer, you can decide on a colour scheme that’s in line with your brand.
After that, you select a bottle shape that complements your label design.
Finally, you create an ad that will be included on the back of each label.