Table of Contents
The purpose of packaging design is not only to protect goods and facilitate transportation, but also to bring products closer to consumers and promote consumption.
In order to enable consumers to have a more intuitive understanding of the content of product packaging, designers often use graphic forms on the outer packaging to reproduce the product, facilitating consumers’ understanding of the appearance of the product.
The graphics displayed on the packaging enable consumers to understand the appearance and color of the goods inside the packaging, leaving a visual impression of the goods, allowing consumers to feel the unique humanistic care of the goods, and thus stimulating consumers to generate purchasing enthusiasm.
Paper/Plastic/Wooden/Metal packaging designer and manufacture, [email protected]
Creative Conception Process of Packaging Graphics
Packaging graphic design is to express the information of a product through a certain visual image, transmit it to consumers, and achieve the purpose of selling the product.
In terms of its form, it is the coordination between the current market situation and the subjective consciousness of consumers by designers, utilizing creativity and intuitive imagination, using methods such as association, imagination, and abstraction to design creative graphics, and further applying them to packaging design works.
Its ultimate goal is to convey visual information, guided by creative thinking, seeking unique and innovative ways of expressing ideas, and attracting attention with unique and innovative images to make the audience accept the information.
Packaging graphic creativity is a comprehensive consideration of both the concept and the form of expression. Fantastic ideas that transcend reality must ultimately be attributed to rational purposes.
Creativity should be adept at associating with the intended meaning, searching for factors that can connect seemingly unrelated things, that is, similarity, and then using design and graphics to express it.
Association is sometimes conscious, sometimes unconscious, and the formation of consciousness is achieved through an unconscious accumulation.
In the design process, the content theme is conscious, and the conceptualization process often alternates between intentional and unintentional. Generally speaking, the process of design thinking consists of the following stages:
- Concept reception refers to summarizing the information and content of the design theme;
- Theme analysis, which is the process of analyzing and understanding concepts;
- Visual association, through thematic analysis, imagines visual forms;
- Simulate experience, simulate consumption situations, and evoke emotional and thinking activities through visual perception of “form”;
- Combining design form with design emotion to further form the design concept of product packaging.
Graphic Association and Imagination
Association is an important factor and way of thinking in graphic creation, and imagination is a sublimation based on association.
In packaging design, graphics often create visual language in the form of associations, that is, one content inspires another content and associates from one form to another.
The channels of association are crisscrossed and integrated, which can connect similar things together, transfer flowers and trees, and create new relationships and ideas between form and meaning.
It is also possible to connect different and opposite things together to create unconventional artistic images, and the contrast and misalignment in the visual form of packaging graphics can also generate strong visual impact.
Create unique and unique graphics that give viewers a strong visual impact and leave a deep visual impression on consumers.
Culture and graphic symbols
Symbolism is the use of specific things to symbolize a particular meaning. In packaging design, it is necessary to depict things related to the theme and provide indirect hints in order to display a richer connotation.
Symbolism, as a creative and expressive technique of graphics, runs through the entire process of human culture and has gone through three main stages of evolution: primitive, classical, and modern.
The symbol of primitive form is applied in artistic creation in a simple form of comparison.
The symbols of classical form are summarized and refined through art, highlighting the theme consciousness and strengthening the color of this practice, often expressed in symbolic form.
The symbol of modern meaning is through the deformation and exaggeration of the implied object, to maximize the display of the subject’s consciousness.
Paper/Plastic/Wooden/Metal packaging designer and manufacture, [email protected]
