How to develop such plastic packaging designs that will be worthy to share across social media platforms?
On social media websites, you will come across innumerable news feeds about different brands, releasing their products.
This is a justified move for marketers.
Today, on average, more than 50% of the global population spends around 6 hours a day on social media.
So, a post here will take to the minimum time to reach to the widest base of prospects.
This can significantly improve brand presence and awareness. Likewise, you will come across video advertisements, giving display about the users, unboxing a package. All these measures have proved to be very effective in promoting a brand and the products it offers.
However, there is a much deeper aspect related to this gesture. You need to develop such designs that would be worthy to share social media.
Suppose, you have developed a new plastic package design; before you share it on social media sites, you need to check, if it will add value if shared on social media websites.
In other words, if you aspire to share the plastic packaging on social media, you need to thrive for suitable and appealing designs.
This is a task that requires serious brainstorming and repeated considerations.
Always include the in-between line details that will speak itself
Do you aspire to get the best plastic packages that will be worthy to share on social media? In such cases, designs should be developed in a manner that it can deliver some messages to the viewers.
To make it happen, the first thing that you need to know is the profile of your target customers.
You need to gather as much information about your target customers.
This should cover their profiles, gender, age, locations, and their probable likes and dislikes.
Once, you have a precise understanding and knowledge about these points, you can easily develop such designs that will have the strongest appeal to them.
These sets of information will help you to make a better-informed decision making regarding aspects like design, color, styling or the patterns for the plastic packages for your products.
With minute attention to details, you can come up with more effective solutions that will enable you to develop such a design that will be more engaging and compelling.
Making the perfect use of the available space
The optimum use of the available space holds paramount significance. No matter what small is the size of the plastic packaging, you should utilize every inch of it.
This can be done with texts, logos, and other patterns. However, ample care should be taken in this regard, so that you don’t overdo things.
Doing so, you will simply give a clumsy appearance of the packaging that will not get appreciated.
In this regard, you can even use the space to serve some worthy information about your brand or your products that will come helpful for the users.
Keeping the right balance in this regard is very important as it is always the first impression of your brand to the buyers.
Picking the patterns and colors that work with your branding policy and appeals to your target customers
When it comes to product package designs, the most important aspects are the colors and patterns on the packages. Do you feel like you can run after flights of fantasy about the designs?
Well, creativity is important for unique, engaging and compelling designs on plastic packages。
Still, you cannot just do anything you wish, driven by instinct.
Rather, you should follow your branding policies and branding styles in this regard.
Most importantly, the designs and colors need to complement the products and should match the probable likes and choices of your target customers.
Picking the fonts that will speak about itself
As you give importance to the color, patterns, and, the style of the plastic packaging, the fonts deserve a similar consideration as well.
You cannot ignore the aspect of visual effects when you are about to share the plastic packages in social media.
Assume, you come across a similar post, featuring some appealing design, but, the fonts for the text is so small that you can hardly read it.
Likewise, you will come across such posts, wherein the fonts are excessively and meaninglessly large. In both such instances, you will hardly fell a charm.
Similar experiences would be made by other users on social media platforms if they come across similar posts from your side.
Hence, the fonts for the texts on plastic packages should be decided in a manner that creates the best visual effects.
You can try a 3D preview of the drafts before you actually share your packages on social media platforms.
The slightest mismatch in this regard will produce the most devastating outcome, rather than producing anything positive in your favor.
Encourage social media users to share your posts
If you aspire to get the maximum sharing of your product packages on social media, encourage social media users to do so. Invite them to comment on your posts and let them speak their heart out.
So, it will be a good move to add your social media Handles and Hashtags on the plastic packages of your products.
This might drive them to post about your packages or share the picture of the packages in social media that will reach out to all people in their contact list.
Most importantly, it appears more convincing, when your customers share posts about you on social media websites.
Thus, you need to have a complete and detailed strategy in this regard.
Consider this act as an integral and significant part of your overall branding objectives and plans.
This is just to capitalize on the potential and capacity of social media sites to boost the extent of awareness about your brand and your portfolio of products.
Most importantly, try to give the users a completely new and exceptional experience that will automatically drive their attention and focus on your products, consolidating their engagement with your brand.