- 1 Clothes Market Share
- 2 Popular Cloth Brands
- 3 Type of Clothes
- 4 Materials Used for Clothing Packaging Boxes
- 5 Clothing Packaging Boxes Design Tips
- 6 Examples of Good Cloth Packaging Boxes
Clothing packaging boxes are a very important differentiating element in the fashion industry.
Packaging boxes provide a positive cue for the customers to consider and purchase the brand. The type of clothing packaging boxes has changed considerably with time.
The current trend is for minimalistic packaging which provides a neat and elegant feel to the apparel.
The packaging should have transparent die cuts which allow the customers to see the product from outside without breaking open the packaging seal.
The trend is also moving towards eco-friendly packaging in the apparel industry. Customers are very conscious of the threat posed by unnecessary and non-recyclable packaging to the environment.
They prefer to purchase products with green packaging. Providing utility to customers is another popular trend in apparel packaging.
Most brands now have packaging which is innovative and can be reused by the customers after unboxing.
The global apparel industry has evolved a lot over time. In the year 2017, Nike had the highest market share of the global apparel industry with a market share of 2.8%.
Nike is followed by H&M in terms of global market share.H&M had 4739 global stores in the year 2017.
China is an emerging and important market for H&M which is reflected by the rapid increase in the stores between 2010-2017.
ZARA the flagship brand of Inditex Group has more than 2200 stores across 96 countries.
10% of the total sales of ZARA are registered through online and e-commerce channel.
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Popular Cloth Brands
The global apparel industry is growing at a healthy rate. The customers are becoming more informed and fashion conscious and are demanding stylish and fashionable apparel.
This coupled with the increasing disposable income are the key drivers for the apparel industry.
Nike was the global leader in apparel brands in the year 2018 with a total brand value of $28.03 billion.
It is followed by H&M which has a total brand value of $18.95 billion, with ZARA being a close third and amassing a brand value of $17.45 billion.
Adidas, Hermes, Louis Vuitton, Cartier, Gucci, UNIQLO, and Rolex complete the top 10 global apparel brands.
Type of Clothes
Clothes can be classified by many categories. Some of the major categories for the classification of apparel are as follows:
Clothes are classified according to gender as men’s wear and women’s wear. There are also children’s wear apparels which are distinct for boys and girls.