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The global cosmetics industry was valued at $24.86 billion in 2017 and is estimated to reach $31.75 billion by the year 2023. It is showing a steady and sustained growth rate of 4-5% each year.
Cosmetic packaging is evolving and plays a very important role in capturing customer’s attention and influencing them to make the buying decision.
Cosmetic packaging is decided based on changing customer’s tastes and preferences. Cosmetic packing decisions are also widely being influenced by e-commerce platforms and selling considerations.
Plastic boxes play an important role in the packaging of cosmetic products due to the versatile nature of plastic polymers.
Benefits of Using Plastic Packaging Boxes
Plastic is one of the most widely and commonly used packaging material for cosmetics. It provides excellent versatility for packaging cosmetics as it can be customized in different shapes and sizes which makes the product stand out from the competition. Some of the key benefits of using plastic boxes for cosmetic packaging are discussed below:
Clean Transparent Look
Packaging of cosmetic products in plastic boxes provides a neat and elegant look to the final product. The product can also be packaged in a transparent plastic box which will allow users to see the content inside the packaging. This is beneficial to the customers while making the purchase decision as they can see the content before buying the product. Plastic packaging boxes also take less space on the retail shelves and more volume of the product can be displayed on the shelves for attracting the customers. Plastic packaging is also very efficient in making the use of cosmetic products more convenient. It allows you to use the product in optimal quantities only and prevents any wastage of the product. This is a major benefit of plastic packaging as cosmetics are costly products and the packaging should ensure that the wastage is minimized or eliminated.
Plastic packaging boxes can be made in different shapes and sizes and the cost of manufacturing is also much lower than other alternatives.
Plastic packaging boxes are highly customizable and can be tailor-made to suit the cosmetic product to be packaged. They can help to create unique packaging designs for cosmetic products which can help to differentiate the products from competitors.
Plastic packaging can be ideal for cosmetic products as they can be designed to allow improved and better product evacuation and usage.
It can help to reduce wastage of product and maintain visibility which enhances the end-user experience. Using plastic packaging also allows for compact and portable packaging which makes the product convenient to carry along.
Plastic packaging also allows for versatile printing and labeling which is very important for cosmetic products. Different kind of inks and graphics can be used for high-quality HD printing, which creates an excellent impact on the customers.
Studies have also established that customers also prefer eco-friendly packaging and are more likely to purchase products with sustainable packaging.
Plastic packaging boxes made from PET and PP are completely recyclable and thus are eco-friendly. They can be easily recycled and do not create non-biodegradable packaging waste which is harmful to the environment.
Plastic packaging boxes are lighter and take less space and hence more quantity of products can be transported using the same amount of fuel. This reduces their carbon footprints and adds to the eco-friendliness of plastic packaging.