How to Design Makeup Packaging (That Female Customers Like)

by | Sep 25, 2019 | Cosmetic Packaging, Featured Post, Packaging Industry Insight

Cosmetic products, including makeup products, are extremely popular in today’s world. People are concerned about their appearance. As a result, they tend to spend money and purchase makeup products from the market.

Due to the same reason, a large number of makeup product manufacturers have come to the market. When launching a new makeup product to the market, it is important to be unique and outstanding. That’s where makeup packaging plays a major role.

Here are the steps that you should follow in order to go ahead with makeup packaging. If you can follow these steps, you can make sure that you complete the packaging design of a makeup product without any hassle and end up with effective results at the end of the day.

Understand the target market

To begin with, you need to get a better understanding of the target market of the makeup product. In other words, you need to understand who is going to spend money and purchase the product.

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That’s because there’s no single design, which can contribute towards all target markets of makeup products. In other words, a design that is appealing to teenage girls would not look appealing for mature ladies.

Therefore, you should do a proper analysis of the target market and get to know about what their preferences are. When you have a good picture of the target market in mind, you will be able to design a makeup product package without any difficulties.

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Highlight brand identity

While you are engaged with makeup packaging, you need to pay more attention to brand identity as well. That’s because people tend to care about the brand when they are spending their money to purchase makeup products as well.

How to design makeup packaging

When you incorporate branding elements into the makeup packaging, you will be able to allow your customers to get a better overall understanding of the brand. This can eventually contribute towards delivering a strong position for the product in the target market as well.

Understand the distribution strategy

You should also be mindful about the distribution strategy when you are working hard to create a makeup packaging. This is where you need to take a look at the marketplace, where the end consumers will come into interaction with the products.

For example, if the makeup product is going to end up on the shelf of a boutique or a retailer store, you need to make sure that it is easily noticeable. Then people will be able to go ahead and purchase it. In fact, people can easily spot the product and proceed with the decision to buy it.

In case if the product is going to be sold in a small boutique, you should be extra mindful about makeup packaging. That’s because more fashionable and sophisticated customers will come to small boutique shops to purchase makeup products.

Therefore, you should not introduce any bold designs to makeup packaging. You need to highlight subtle details in the makeup packaging as much as possible. This can help you to remain effective with what you promote at the end of the day.

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Layers of makeup packaging

In a makeup package, there are multiple layers. While focusing on makeup packaging design, you need to be mindful about these different layers as well.

To begin with, you need to take a look at the outer layer. This will be a box or a bag, which the buyers will open to see what’s inside. This outer makeup packaging should be an appealing one. That’s because it tempts people to get hold of the product and make the decision whether to purchase it or not.

Then you should take a look at the inner packaging, which is housing the makeup product. You will not be able to find any layer in between the inner packaging and the product. In here, you are provided with makeup packaging options to consider as well. They include a tube, wrapping, box or even a thin plastic sheet.

You should also be mindful about product container if the makeup product is going to have a one. The makeup container would contain what customers will use. You must have seen how a lot of makeup products come in containers. Facial cream jars and lipstick tubes are perfect examples to prove the above-mentioned fact.

It is important for you to be extra careful at the time of working on makeup packaging. That’s because you have to play a different role than working on clothing packaging or electronics packaging. There is a third layer, where the consumable materials are stored.

Never ignore the focal points of makeup packaging

Last but not least, you are encouraged not to ignore the focal points that can be found in makeup packaging. Along with the shape of the makeup package, you should be mindful about this as well.

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How to design makeup packaging

You should first take a look at the style. As you already know, colors create a massive impact on the decision taken by a person to go ahead and purchase makeup products.

Therefore, you shouldn’t just use a single color. You are encouraged to use multiple colors so that you will be able to grab the attention of people. In addition to that, you should also make sure that makeup packaging is standing out from the crowd. The colors you pick for the makeup packaging should match perfectly well with branding identity as well.

Then you need to take a look at the logo. You have two different logos to consider in here. First one would be the company logo, whereas the second one would be the product logo. Out of these two logos, product logo is the most prominent one. Therefore, you should give more prominence to it.

You should also include safety and health information in makeup package that you design. Then you will be able to create trust and credibility for what you offer and get people to purchase it.



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