Package designing can be considered as a lucrative career option available for you to go ahead with. When you are engaged with package designing, it is important to pay extra attention to the price. Then you will be provided with the chance to get the most out of it.
From the recent studies, it has been identified that many people who are engaged with packaging design don’t have a clear understanding of the prices that they need to go ahead and charge. This can lead them to a variety of frustrating situations. That’s why you need to be mindful about how to charge the right amount for the amount of time that you will be spending on packaging design.
What factors are going to create an impact on packaging design expenses?
You need to have a solid understanding of the factors that create an impact on package design expenses. That’s because there are several factors, which can create an impact on the final pricing that you will have to bear. When you are aware of these influencing factors, you can come up with an appropriate pricing strategy without any hassle.
Below mentioned is a list of influencing factors, which can create a tremendous impact on the package design prices.
- Where the product is intended to sell.
- Whether there is an existing brand or you should come up with a new brand.
- History of the product.
- Major competitors who offer similar products in the market.
- What research activities that you need to conduct before package design.
- Your price tag for package design when compared to competitors.
- Whether you have developed a unique selling proposition or not.
- How well you are aware of the end customers.
Based on these factors, you need to make sure that you are making an informed decision to determine the package design expenses.
Three tiers in package designing expenses
When you deep dive and take a look at package designing, you will notice that there are three different tiers. You need to be aware of these three tiers as well. Then you can charge for your efforts based on industry standards.
Level 1: Freelancers
The first level of package designing is freelancers. You will be able to find freelancers offering a variety of services at a lower price tag. This is applicable for package design as well. In here, a typical freelancer will be able to offer package designing for a price of in between $80 to $100. You will be able to find thousands of such freelancers, especially from South Asia.
The freelance market is constantly subjected to the pressure of getting more work done for a lesser price. Due to the same reason, freelancers are forced to offer their services at a lower price tag as well. There is a massive resistance, which they need to deal with at the time of offering the services. They find it a difficult task to overcome this resistance effectively.
People who are looking for package designing at a budget come to get the assistance of these freelancers. However, most of the people believe that the quality of service that they can get from the freelancers is quite compromised. Due to the same reason, they also tend to think twice before they go ahead with the decision of hiring a freelance package designer. If you want to offer lots of package designs at a lower price tag, you can think about becoming a freelancer and then catering to the needs of such people.
Level 2: Starter package
The starter packs in package designing begin at a price tag of around $1,200. When you begin a small business, you can go ahead and charge this amount from your clients. These packaging design services are offered by startup businesses and small scale service providers. You will be able to receive a decent service from them at the end of the day as well.
If you are out of funds and if you don’t want to go ahead with a freelancer, this is the next best alternative option available to consider. You will be able to receive a decent service for the amount that you are spending on it. However, you need to make sure that you are hiring the right entity to get the job done. In fact, you only have once chance to deliver a perfect first impression and you must go for it.
Level 3: Boutique package designing agencies
If you can afford, boutique package designing agencies are a good place available to go ahead with. They will pay extra attention to the expectations of the client and try to provide a perfect service to you at the end of the day.
Therefore, you don’t need to keep any doubts or second thoughts in mind about the service that you are going to get. It is possible for you to keep the peace of mind and then go ahead with boutique package design agencies. However, you will have to spend around $10,000 for the service offered. If you are working for a boutique package design agency, this is the right price to charge.
Now you have a basic idea about how much you should be charging for the package designing services that you offer. Keep these tips in your mind and then go ahead with pricing your services. Then you can make sure that you are charging the right amount from your clients for the package designing services that you offer. On the other hand, you can also deliver a great first impression on the minds of clients.
They will think that you are a great package designer, who is charging reasonably for the services that you offer. This can contribute a lot to your credibility. Along with that credibility, you will be able to go on a long journey as a packaging designer and achieve many great things in your career.