小売パッケージの設計方法:究極のガイド

執筆者 | 2019年9月25日 | 製品包装, 初心者のためのパッケージデザイン, 包装業界の洞察

小売製品を製造する場合は、小売パッケージをしっかりと理解することが重要です。これは、1日の終わりに得られる結果に大きく貢献する可能性があります。

In other words, the success of your retail product in the market depends entirely on the package that you use. Hence, you need to make sure that you are using a perfect design for the package and boost the popularity of the product that you offer.

Get to know about the key market drivers

When you are venturing into retail packaging design, you should take an effort to understand who the key market drivers are. According to market experts, the retail packaging market is driven by the desire that retailers have in order to reduce the staff hours of the store.

In other words, you need to make sure that the shipping package you design is a shelf-ready one. Staff members should be able to stock that in the shelf within a short period of time.

You need to have a solid understanding of the specific goal that you ate trying to achieve upfront. In order to do that, you can gather important shopping-related data and information from the retailers.

Then you will be able to put the feedback you gather into the development process and make sure that you come up with a good-looking retail packaging at the end of the day.

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Deliver the best possible experience to consumers

When you get a good understanding of the retailers, you should next focus your attention on the customers. That’s because customers are going to purchase the retail product that you offer at the end of the day. Hence, you need to think about delivering the best possible experience for your customers with your retail package design.

That’s where you must keep the ideal customer in mind at the time of working on the retail package design.

You need to keep in mind that you only have a short time period to grab the attention of a customer. Hence, you need to think about coming up with an approach, where you can grab the attention of a customer within a short period of time. Then you should go ahead and get the design of your retail packaging done accordingly.

You need to think about including eye-catching colors in the packaging of your retail products. Then customers will get attracted to them. Along with that, you need to take a look at stackable presentation as well. It is important to refrain from getting sharp edges or corners to the product because they are in a position to compromise the comfort and safety of your customers.

Therefore, you need to use the right colors and a well-rounded design, before you send out your retail products to the market in packaging.

Go for an extra mile with your marketing efforts

It is important for you to go for an extra mile with your marketing efforts as well. The time and effort that you spend on this would never be in vain. Instead, it can deliver the most outstanding results to you in the long run.

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In the retail product package, you need to make sure that the customer is in a position to quickly get to know about the main claim of your product. If you are hiding it, you will not be able to get the most out of your marketing efforts.

You need to ensure that artwork is fitting perfectly well with the parameters that are in the package. You should also make sure that you have the ability to repeat the artwork with colors. In other words, you should have the ability to match the colors perfectly well when you are repeating the artwork.

If you want to get a practical experience of this, you should purchase a machine, which is popular and flexible to cater to the end consumer’s needs. Then you can see how the retail packaging would look when the product is selling down.

You need to take advantage of all the opportunities that are available for you to introduce marketing and branding messages.

This should be able to mimic the primary package as well. In addition to that, you need to be extra mindful about the brand proposition that you introduce. You should also use bold graphics in the retail packaging where required.

Stick to the align goals

It is extremely important for you to stick to align goals when you are designing a retail package as well. You will have to think holistically before you come up with the design. That’s because the design of your primary packaging is in a position to create a massive impact on the design of the secondary package. Moreover, it can also create an impact on pallet optimization.

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Along with that, you can reduce the thickness of the material, so that you will be able to cut costs. It should still be strong enough to hold the seals. You can come up with multiple mockups and test packages to see what the best package available for you to introduce your retail product to the market is.

Make the visual representation look minimalist

You should think about making the visual representation of the retail product look minimalist as much as possible as well. Then you will be able to maximize the presence of your product on the shelf.

You will be able to do it without losing the integrity of packaging as well. You need to limit the visual impact created by the package as much as possible.

Then the shoppers will be able to easily recognize what you offer. You should also think about using attention-grabbing words in the retail package, such as “Improved” and “New”. They are also in a position to create a massive impact on the success that you can receive with your retail product in the long run.

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まだ確信が持てない場合は、読み続ける必要があります。パッケージデザインで提供するものの価格を上げる方法について、より多くの情報を提供することができます。これにより、パッケージデザインにもっと注意を払い、これらのメリットも享受したくなるでしょう。

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