- 1 What is Product Packaging?
- 2 Levels of Product Packaging
- 3 Why different packaging levels?
- 4 Essential Guidelines for A Product Packaging
- 5 Information You Need to Collect
- 6 Product Packaging: An Integral Part of the Marketing Mix
- 7 5P principle
- 8 Importance of Product Packaging
- 9 Conclusion
What is Product Packaging?
Building the right kind of packaging is an art. Packaging relates to a product’s physical appearance when it is seen by a customer.
Packaging serves a practical purpose to help with item storage, handling, transportation, and display.
The packaging is also a means of marketing products. It also includes the bundling of products that are linked with the packaging.
Packagings contain, protect, preserve, transport, inform and sell. It is fully incorporated in government, company, institutional, industrial and private use in many nations.
The function of packaging is becoming increasingly crucial in self-service marketing. Only screens, hangers and tear-off coupon blocks are the ways to make customers notice the product, and, ultimately, efficient packages.
It not only protects the item but also acts as an instrument for promotion. Customers, most of the times, evaluate the product quality from their packages.
Levels of Product Packaging
The packaging is not only a beautiful picture of your product. From the breakage rate for shipments to whether stores are ready to stock; the package design may have an impact on everything.
You may not understand that packaging levels influence how products are packaged and delivered without working on it. It makes sense, of course, when you think about it.
For various packaging purposes, a variety of packaging products are used. But what precisely are these levels of packaging called and what is their relation to the method of packaging and shipping?
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Let’s talk in detail about this issue.
There are three levels of packaging: Primary, Secondary and Tertiary.
Primary packaging is the product itself packaged in direct contact, sometimes known as the consumer or retail packaging. It aims mainly at protecting and preserving, containing and informing consumers.
There are several instances of the primary packaging, and a single item may occasionally have several parts.
For example, beverages, the liquid bottle, and the label are both classified as primary packaging. The main packaging is a can or a bottle for drinks.
The primary aim of secondary packaging is branding and logistics.
In addition to defending and collating individual units during storage and are often used for showing main packages on the racks by beverage, food and cosmetics industries and also are sometimes known as group or display packaging.
The secondary packaging is mainly corrugated and completed with high standards such as litho with well-designed branding. Secondary beverage packaging involves beverages which contain packs or packages for drinks.