Trends in Snacks Pouch Packaging

Packaging for snacks is an important element in its marketing.

Over time flexible packaging for snacks has emerged as a key trend. Flexible packaging is lightweight and cost-effective.

It also provides better visibility and printing compatibility which makes it more attractive.

use of transparent packaging is another growing trend.

Transparent packaging provides an option to the customers to see the packaged product without opening the packaging and thus helping them to purchase the product.

Food pouches with ziplock and the resealable feature are also popular and are widely used.

This helps to keep the snacks fresh and avoid wastage. Use of eco-friendly packaging is becoming inevitable.

Most of the leading snacks brands are using eco-friendly packaging which can be recycled and does not endanger the environment.

Snacks Market Share

The global packaged snacks market is growing at a healthy rate. A fast-paced lifestyle and increasing incomes are the major drivers of packaged snacks industry.

Europe is the largest market for packaged snacks with a market share of 45% in 2015, followed by North America at 33%.

The growth in these markets is saturating while the Asia-Pacific and Latin America will continue to grow at the fastest rates.

Savory snacks are growing faster than sweet snacks. The market for savory snacks was estimated at $94.3 billion in 2015 and is expected to grow to $220 billion by 2025- a healthy CAGR of 8.8%.

Famous Brands

Packaged snacks market is growing steadily. The market has many established names which have proven themselves over time.

Nestle is the largest food and beverage company globally with a revenue of $78.9 billion in 2017.

It dominates the coffee industry and has become a global household name for snacks. PepsiCo Inc.

comes second on this list. The company has 22 iconic brands in the snacks market.

It had revenue worth $63.53 billion in 2017 and it is promoting healthier snacks option which drives its popularity.

Coca-Cola is another iconic brand in the snacks market. It has a wide variety of packaged snacks which are popular globally.

Importance of Pouch in Increasing Sales

Stand-up pouches are the latest trends in food packaging. Flexible stand-up pouch packaging provides many benefits over the traditional packaging and helps to increase sales.

They provide excellent printing compatibility, resulting in the creation of impressive graphics on the pouch.

As they can stand erect on their base, they are more noticeable and the high-quality printing makes it more noticeable than the conventional food packaging. T

hey also have a see-through transparent window which allows the customers to see the packaged product.

Stand-up pouches also provide utility features like ziplock and resealable option which keeps the snacks fresher for longer.

Spout stand-up pouches are ideal for liquid food items like sauce, ketchup etc. and ensures minimal food wastage.

Popular Materials for Food Pouches

Different materials are used for manufacturing of food pouches.

Some of the most common materials used for food pouches manufacturing are as follows:


PET is commonly used for manufacturing of stand-up food pouches. PET is a chemically resistant material and is relatively inert.

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It does not react with the packaged food materials and thus is considered safe for manufacturing of food pouches.

PET is lightweight and offers considerable flexibility in designing of the packaging elements.

PET has good barrier properties and protects the packaged food from external elements and thus keeps the food fresh for longer periods and also avoids wastage of food.

PET is also one of the most widely recycled plastic polymers, thus the stand-up pouches made from it are also recyclable.


Polypropylene is another widely used plastic polymer for manufacturing stand-up food pouches.

The pouches made from polypropylene are lightweight and highly cost-effective.

They are durable and provide adequate protection to the packaged food items.

They also protect the food from external elements and keep them free from any contamination and damage.

The material is resistant to most of the acids and alkalis and hence is ideal for using in food packaging as it does not react with the packaged food and contaminate them.

Polypropylene-based stand-up pouches are recyclable and completely eco-friendly.


Paper offers many distinct benefits over plastics for manufacturing of stand-up food pouches.

Paper is more lightweight and provides greater cost-effectiveness compared to plastics.

It reduces the cost of packaging and also the cost of distribution as a greater volume of products can be shipped to the retail shelves using the same fuel.

Paper is also completely recyclable and biodegradable and is environmentally friendly.

Recycling of paper requires much lesser energy than the recycling of plastics.

Paper made food pouches also give a minimalistic and elegant feel.

Paper food pouches are commonly used to store food items like tea, coffee, snacks, spices etc.

Metalized Foil

Metalized foil pouches use additional layers of metal to enhance the quality and durability of the packaging.

Metalized foil pouches use more metal which enhances the barrier properties of the packaging.

Due to enhanced barrier properties, metalized foil pouches protect the packaged food from moisture and oxidation better.

Metalized food pouches also provide better versatility in designing and branding elements.

They have more gloss and look much more premium compared to the normal food pouches.

Use of hot embossing and digital printing provides visibly improved graphics and packaging design which differentiates the packaging from competition and drives the customer’s purchase decision.

Common Type of Food Pouches

Food pouches come in different shapes and sizes. The flat-bottomed food pouch is a very popular choice for food packaging.

It can stand up on its flat base and provides additional printing space as it has 2 side gussets which can be printed upon.

Food pouches come with ziplock and tear packaging which makes it easier for the customers to open the packaging and then reseal the food after use.

Spouted food pouches are popular for packaging liquid food products.

Due to their high squeeze rates, there is no or negligible wastage of packaged food in the spout pouches.

Considerations for Designing Coffee Bags

Coffee bags are key drivers of sales. A well-designed coffee bag helps to build brand awareness and customer loyalty.

Some of the key considerations in designing coffee bags are discussed below:

Protective Packaging

Coffee is highly sensitive to getting spoiled when subjected to moisture and oxygen.

The coffee bags should be designed using materials which have excellent barrier properties and protect the packaged coffee from external elements.

Brands are incorporating a degassing valve which lets the CO2 out of the bags once the coffee has been roasted.

For the degassing valve to work, the coffee bags should be packaged using a heat sealer.

The degassing valves provide effective protection against moisture, oxygen, UV light etc.

The packaging bags should also have barriers to provide better protection.

Most coffee bags these days come with metalized or pure aluminum

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Minimalistic and Elegant Designing

The coffee packaging bags are adopting a minimalistic and elegant designing pattern.

The elegant design gives them a more premium and sophisticated feel to the coffee and drives the customers towards making the purchase decision.

The packaging should also promote the storytelling of the brand.

Coffee bags should be consistent in their packaging with the branding strategy of the company.

If the brand has a specific color then the packaging should make use of the same colors to increase brand awareness and recognition.

Use of bright and bold colors to attract customer’s attention is another popular trend in the coffee packaging.

Helpful Labeling

Labeling on the coffee bags should add value to the product and also assist the customers in getting a better picture of the brand and enabling them in purchasing the coffee.

Important information like the country of origin, date of roasting, the altitude of coffee sourced from etc. should be clearly mentioned on the labels.

Informed coffee customers can decide the taste of the coffee from its country of origin.

Similarly, the roast date indicates the freshness of the packaged coffee and helps the customers to purchase only the fresh coffee.

This information on the labels should be free of any background noise so that the customers can easily spot and read them.

Convenience and Utility

Coffee bags should provide convenience and utility to the customers. The packaging should allow the customers to easily open it and access the coffee.

Another important feature is to design resealable coffee bags. Features like ziplock and resealing options can be incorporated into the coffee bags to add utility.

The customers can reseal the coffee bag after using the coffee by using the resealable ziplock feature.

This keeps the coffee fresh for longer. The coffee bags can also be designed to provide the option of being reused after the coffee is finished.

These utility features can have a positive impact on customers and drive sales.


Eco-Friendly Packaging

Coffee brands the world over are moving towards eco-friendly packaging.

The customers are becoming more conscious of such packaging and prefer recyclable packaging over traditional non-recyclable ones.

The government regulations also force the coffee brands to use eco-friendly packaging which does not pose any threat to the environment.

The coffee bags should, therefore, be made from materials which are completely recyclable.

Reducing the environmental footprints and using green packaging also projects a positive image of the brand among the customers which can be a key driver for sales and brand loyalty.

Examples of Great Coffee Bag Designs

Some examples of good coffee packaging are provided below:

Gardens Table

Gardens Table is a brand of organic coffee from Australia.

The packaging comes in a beautifully designed coffee bag with illustrations of a garden including a hummingbird, red flowers, and coffee beans.

This gives a natural and delicate taste to the packaging.

Gardens Table

Lindfield Coffee

Lindfield coffee uses packaging reflecting an English village with the illustrations of a pond and wildfowl which gives a relaxing and soothing effect.

Lindfield Coffee

These characters are hand stamped on each bag.

The source of origin of the coffee is clearly mentioned on the front which allows the customers to make informed purchase decisions.

Halfwit Coffee Roasters

Halfwit Coffee Roasters is perhaps the only brand which incorporates humor elements into their packaging.

The packaging has a full system of icons which represent the bouquet of flavor notes which enables the customers to appreciate the creativity behind each note.

The use of bold electric blue and the classic navy provide a balance to the packaging.

Halfwit Coffee Roasters

Rose Park

Packaging for the Rose Park coffee is done in muted tones on a silky off-white exterior which gives a luxurious and premium feel to the product.

The side gussets have the map of long beach, California printed on them.

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The packaging is a refreshing move away from the general dark and rich hues generally used and is a strong point for the brand.

Rose Park

Pablo & Rusty’s

Pablo & Rusty’s packaging design for coffee bags uses dual colors for achieving the minimal and elegant design.

The dual tone of white and blue are used in their complete branding elements hence packaging the coffee bag in the same color code helps to build brand awareness. The packaging is also recyclable.

Pablo & Rusty’s


Paradise Espresso coffee is uniquely packaged. It is inspired by the lunar phases and the lunar illustrations are used to describe the amount of boldness within each blend.

The lunar illustrations with silver foiling make the packaging attractive.

The Arabica/Robusta blend ratio describes the boldness and flavor characteristics of each blend.



Coronini coffee is packaged in matte finish black pouches with the logo printed on them in a glossy gold finish.

The labels are printed in gold and silver which gives the feel of a premium, sophisticated, and luxurious product. The packaging is well-designed and modern.


Rio Fairtrade Coffee Range

Rio Fairtrade coffee range is packaged in a cotton bag which is organic and recyclable.

The source of origin is mentioned clearly on the front. Each cotton bag has an abstract design printed representing key climatic aspects.

Rio Fairtrade Coffee Range

Examples of Bad Coffee Bag Designs

Some examples of bad coffee bag designs are as follows:

Maxwell House Brewed Coffee

Maxwell House introduced the pre-brewed coffee packaged in a cardboard carton.

The packaging required the customers to pour to the coffee into a mug and then heat it for consumption.

The packaged was foil lined which was not microwave friendly.

Though cold coffee was not in trend when the product was launched, the packaging did not mention if the coffee could be consumed cold also.

Maxwell House Brewed Coffee


Nespresso is a part of Nestle and it sells single-serving coffee capsules. It sells coffee pods which are made of aluminum.

The coffee pod creates unnecessary waste after consuming coffee. Aluminum is an important raw material which can be put to better uses.

The coffee pods generally end up in landfills or ocean beds which causes severe environmental stress.

The company does not share any reliable data on the recyclability of the coffee pods.

Till the year 2012, Nespresso had sold more than 27 billion such coffee capsules globally which is enough to understand the quantum of unnecessary waste created by it.



Keurig Coffee

The Keurig Coffee K-cups are a popular coffee capsule globally. The capsule has to be popped inside a coffee maker for brewing coffee.

The problem with the K-cup packaging is that it is made of plastic which is non-recyclable.

Due to this, the K-cups create a serious waste problem and as they cannot be recycled, they end up in landfills.

The K-cups do not degrade naturally and stay in the landfills for many years. In 2016, more than 23 million US households had Keurig machines which use K-cups for brewing coffee.

The customers do not get the traditional and rich experience of brewing coffee using the K-cups.

Keurig Coffee

Nescafe Gold

Nescafe Gold, a premium coffee brand from Nestle faced issues with its packaging and functionality.

The packaging was bulky and did not provide sufficient protection to the coffee from external elements like moisture and oxygen.

The brand realized these packaging shortfalls and revamped the product packaging.

The packaging was made sleeker and a brushed champagne gold lid was introduced to provide better protective features.

The formulation of the coffee was also changed by adding Arabica beans which were ten times more finely ground than the previous formulation.

The formulation of the coffee was also changed by adding Arabica beans which were ten times more finely ground than the previous formulation.

 Nescafe Gold


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