- 1 Market Share of Snack Food Pouches
- 2 Famous Brands
- 3 Importance of Pouch in Increasing Sales
- 4 Popular Materials for Food Pouches
- 5 Common Type of Food Pouches
- 6 Snacks Packaging Design Tips
- 7 Examples of Great Snacks Packaging
- 8 Examples of Bad Snacks Packaging
Packaging for snacks is an important element in its marketing. Over time flexible packaging for snacks has emerged as a key trend.
Flexible packaging is lightweight and cost-effective. It also provides better visibility and printing compatibility which makes it more attractive.
use of transparent packaging is another growing trend. Transparent packaging provides an option to the customers to see the packaged product without opening the packaging and thus helping them to purchase the product.
Food pouches with ziplock and the resealable feature are also popular and is widely used.
This helps to keep the snacks fresh and avoid wastage. Use of eco-friendly packaging is becoming inevitable.
Most of the leading snacks brands are using eco-friendly packaging which can be recycled and does not endanger the environment.
In this article, we will talk about
- sanck food pouches market share
- famous brands
- importance of pouches
- food pouches materials
- food pouches type
- snack packaging design tips
- example of good snacks packaging
- example of bad snacks packaging
The global packaged snacks market is growing at a healthy rate. A fast-paced lifestyle and increasing incomes are the major drivers of packaged snacks industry.
Europe is the largest market for packaged snacks with a market share of 45% in 2015, followed by North America at 33%.
The growth in these markets is saturating while the Asia-Pacific and Latin America will continue to grow at the fastest rates.
Savory snacks are growing faster than sweet snacks. The market for savory snacks was estimated at $94.3 billion in 2015 and is expected to grow to $220 billion by 2025- a healthy CAGR of 8.8%.
Packaged snacks market is growing steadily. The market has many established names which have proven themselves over time.
Nestle is the largest food and beverage company globally with a revenue of $78.9 billion in 2017.
It dominates the coffee industry and has become a global household name for snacks. PepsiCo Inc. comes second on this list.
The company has 22 iconic brands in the snacks market. It had revenue worth $63.53 billion in 2017 and it is promoting healthier snacks option which drives its popularity.
Coca-Cola is another iconic brand in the snacks market. It has a wide variety of packaged snacks which are popular globally.
Importance of Pouch in Increasing Sales
Stand-up pouches are the latest trends in food packaging. Flexible stand-up pouch packaging provides many benefits over traditional packaging and helps to increase sales.
They provide excellent printing compatibility, resulting in the creation of impressive graphics on the pouch.
As they can stand erect on their base, they are more noticeable and high-quality printing makes it more noticeable than the conventional food packaging.