- 1 Every component of the product package should be there to perform some specific function
- 2 Stay away from unwanted complications
- 3 Design the package as per the feature of the product
- 4 The appeal of personalization never fails
- 5 Use the product package to speak about your business
- 6 The items should be neatly organized inside the product package
How to give your customers the best experience, when they open the product package?
Irrespective of the type of the product, it is necessary that customer experience a charm, while they unbox a product.
It is said, the first impressions happen to be the most significant, and the forever lasting impression. Your customer has already shown confidence in your brand by buying your product.
Now, when he/she unveils the package, it is a chance to consolidate the relationship, by offering them the most formidable feeling.
If you can do that, your brand will make a permanent name in the good book of the customers.
Every component of the product package should be there to perform some specific function
The foundation for an impressive product packaging always starts with deep-rooted functional design.
The primary purpose of the product package is to offer comprehensive protection for the item, packed inside.
It is a fact that, if the customer unboxes the package and discover any damaged item, the story fails, even before a start. In this regard, there are some guidelines that you must comply with.
Beauty revolves around simplicity, not only for the fact that it aids in creating a relaxing visual.
But, it is for the reason that the simple approach in product package design embraces aesthetic and function as a whole.
Remember, when you want to give your customers the best unboxing experience, each component of the product package needs to serve some specific functions.
It can be aesthetic, organizational, or protective.
Stay away from unwanted complications
If your customer opens a streamlined, clean and simple product package, it comes as a treat for him/her. On the other hand, unwanted complexities in opening a product package will offer the worst first impression.
Once, you eliminate these undue complexities, the following additional benefits are in the way for you:
- The package becomes lighter that will reduce the shipping charges. This will enable you to offer more competitive pricing to the buyers.
- You can incur some significant savings on packaging cost. This will help you to reduce the overheads and boost your business profits.
- Elimination of packaging waste is an Eco-friendly approach. This way, your business can pay its due to Corporate social responsibilities.
So, you should always retain faith in the aesthetic and appeal of simplicity. Simple packages can significantly enhance the quotient of unboxing pleasure.
Design the package as per the feature of the product
How would you feel, after opening a huge box to discover something “microscopic”?
Simple, you will feel like someone has played as a prank on you.
So, if a similar feeling develops about your product, the future of your business is really pale.
Therefore, if you want to impress the customer with a wonderful unboxing experience, the design of the package has to comply with the product.
The package should be appropriate in its size, shape and the weight in relation to the product.
The slightest mismatch in this regard would trigger the worst experience in customer’s mind.
The appeal of personalization never fails
It is an inherent nature of mankind that they love to be pampered and treat in a special manner.
So, if you have to excite your customers with the unboxing experience, opt for customization of the product package to the extent possible.
This will surely give your customer a special feeling This, in turn, is expected to consolidate their engagement with your brand.
Your customers will feel good, if he/she opens the box, and receives a card, stating “Thank you”.
This small gesture will be highly significant to win the heart of the customers. It will show, you value your customers.
Likewise, it gives the impression that you intend that the product reaches the buyer. If possible, include the name of the customer, in the card.
This simple step will convey the message that you consider your customers as an important component of your business and you acknowledge their contribution beyond the growth of your brand.
Remember, it is not necessary to do something special at all times.
However, you must do the usual things in a special manner, if you want the best possible outcomes.
Use the product package to speak about your business
You can even use your product package to speak something significant and relevant about your business.
This can be anything like, the story beyond the development of the product, information about your upcoming products, a precise history of your organization, or anything else that is meaningful.
This is going to contribute to your branding endeavors and make the customers more aware of the facts and figures related to the brand.
You can even print some general information that you will offer some value to the customers. It can be anything related to the areas of the interest of the clients.
The items should be neatly organized inside the product package
Especially if the product included various sub-components, it will be wise to design separate chambers inside the box. It will help you to organize all those components in a neat and tidy manner.
This will show that you care for your customers, and, you intend that they get everything in order.
When your customer will open such a well-organized package, automatically your brand will make a permanent place in their mind.
This will drag them back to your products for subsequent purchases.
You can enhance the visual effect of the package by using ribbons, graphics or stickers.
Most importantly, opt for such material that looks premium and ensures the safety of the customers, while they open the package.
Opt for such designs, colors, and shapes that are likely to appeal to the customers. So, you require a concise knowledge about the profile of the buyers.
You should use the customer information to develop such a design that will have a significant impact on their mind and thought process.
Sticking to these points, it is for sure that, you would be able to deliver a sweet and pleasing product package unboxing experience to your customers.